Mr. Huang is how to quickly sell shampoo-.doc

 PAGE \* MERGEFORMAT 6 Mr. Huang is how to quickly sell shampoo? Case Background Mr. Wong is a Guangzhou-based firm to set up a large Japanese-designed, following the resignation of an impulsive moment, accidentally spent 30,000 yuan OEM circling A brand shampoo, 200ml cost price of 2.8 yuan / bottle. There are three formulations of products, one for anti-dandruff itching, two for the refreshing moisture, three for the triple nutrition. Product packaging in general, efficacy for the general. Product is get out, Mr Wong product priced at 16 yuan retail price. 7 yuan ex-factory price. Then excitedly made about market research and found that to make their own surprise: OEM market shampoo 200ml of the lowest wholesale price of 1.8 yuan / bottle! There are 5,6 million yuan to have 2,3,4. These brands do not advertise. There are specializing in circulation, but also specialize in the terminal, as well as a combined system. And most is to take the second and third tier markets. Wong repeatedly visited more than 20 brands of small business dealers, say difficult, but they are doing. Looking to do in the brand’s distributor, could be someone the eye does not look one. This can be done? Mo in the face to raise the occasion of exhibition, Mr. Huang was with the following options: one, walk away. That is hard tired for a few months transferred to the dealer cost price of products. 2, increase input, four financing, go all out to recruit. 3, single shot to do so. The face of tens of thousands of products, to reconsider Mr. Huang chose the latter. Troika tactic Wong found in the original plotting of the buddies, after their pointing, Mr Wong has developed the following ‘troika’ battle plan: Step one: to establish his status. To find a good platform. As Mr Wong is the OEM production, but I was not a registered company, a non-network two unfunded three non-officer cases, have to have a platform to recognize the legitimate status of Mr Wong’s brand. Also, you do so together