Multi-level diversified strategy of Chinese competition in the market.doc

 PAGE \* MERGEFORMAT 28 Multi-level diversified strategy of Chinese competition in the market Uneven economic development, local culture, history, diversity, leading to the Chinese market is a multi-tiered, diversified market features. Enterprises more competitive strategy and this multi-level, diversified market characteristics match, the more we will be successful. 1. Multi-level market in China From the perspective of the purchasing power of the Chinese market has a wealth of multi-level feature. Even in the same city, but also because of differences in purchasing power, leading to multiple levels of demand differences. In Beijing, a million yuan more than the price of luxury villas, with less than 3,000 yuan per square meter of affordable housing are selling well; as a lot of people to buy luxury BMW, it will have a lot of people to buy Chery QQ. The same for the middle class, the purchasing power of Beijing’s middle class and the middle class, the purchasing power of Changsha, there are significant differences. In the developed regions and underdeveloped regions, in 12 markets and 34 markets, between markets and rural markets in the city, between the multi-level market structure is more significant and deep. 1. Developed areas and underdeveloped regions the difference between the Developed regions and underdeveloped regions vary considerably, in the Jiangsu and Zhejiang area, a number of towns northwest of GDP than in many of the city’s GDP for more than two, per capita income difference of more than 5 times. These two parts of the market has significantly different characteristics. In developed regions, the overall spending power due to stronger market conditions so that more segments, each purchasing power of consumer groups characterized by relatively distinct market segments, each consumer segment has a good sales volume. In the developed regions, the overall spending power is weak, so the terms of the depth of the market is not broken down, mar