Moutai problem.doc

 PAGE \* MERGEFORMAT 9 Moutai problem In the last century, as long as a mention Maotai, people thought it was the first national drink, is doing my liquor industry’s ‘Extreme 95’. Now, however, as we say Maotai, think of that? Is a white wine? Red wine? Or is it beer? New Year’s Day approaching, I went to the supermarket to buy bottles of red wine to celebrate. By the way, was originally intended to ask the sales situation of Maotai wine, but when my hand had just met when Maotai dry red wine next to a customer is very ‘enthusiastic’ to say: ‘You had better be the Great Wall, the price is similar to much better than it taste good ‘. I immediately was’ open-minded ‘and ask:’ But this is the Maotai produced ah, should also not good? ‘‘Cut, you want to Maotai what used to be, and it does wine than people do for many years the old brand is also the professional? Tomorrow it might also producing soy sauce. . . . . . ‘ Alas! Maotai people do not know what would feel to hear these words. Maotai is to rely on for years ‘three sword’: high-quality - first-class wine technology, the unique taste of Maotai; high-priced - high-end market, premium marketing; high-grade - a status symbol, special consumption Qun come across battlefields invincible, nor is the ‘three sword’ ultimate success of the Maotai China ‘country liquor’ status. But now the Moutai are faithless, steering ‘a multi-brand goods’ strategy: In addition to the original 53-degree Moutai, the successive launch of 43 degrees, 38 degrees, 33 degrees wine, increase the’ Maotai Little Prince ‘,’ Moutai Ying Bin Wine ‘and other low-priced wines, in addition,’ Maotai ‘word has also been posted on the beer, wine and other alcoholic products, really can be described as’ lineup’ ah. Maotai This means people can not help but think of the previous Mercedes-Benz examples. Then in the middle and low-Benz would like a hard getting into the automotive market, so prices have launched less than 3 million c230 Mercedes-Benz