Moutais market-oriented thinking.doc

 PAGE \* MERGEFORMAT 25 Moutai’s market-oriented thinking A little exaggeration to say that Mao Jian is almost five liquor can not be beyond the peak of China, specifically to the Maotai Liquor typical representative of Moutai, which have been in Chinese history, politics and military affairs, diplomacy played an important role in legends and mystery color, known as the ‘national drink’. State-owned Maotai factory was established in 1953, by ‘as meaning’, ‘wing, and’, ‘heng’ merger of three private-house-burnings. Since entering the new era, Moutai gained rapid development. 1998 Maotai to change the traditional planned supply system, began to enter the market. 2001 Maotai listed on the Shanghai stock market to issue the code for the 600,519 shares. 2003 achieved the older generation of national leaders to ‘put Moutai got to 10,000 tons’ requirements. Beginning in 1999, Maotai consecutive six-year by leaps and bounds, ultra-conventional development, as of the end of 2004, Maotai factory sales revenue more than 30 billion (which in 1998 was only 8 million), closely followed ‘liquor King ‘Wuliangye behind, occupying the second position the industry for many years. At the same time, from 2001 onwards, Maotai has also experienced the baptism of the market and competition, and tests on many occasions, especially just past 2004, Maotai undergone significant trials and wind and rain. What is the market gave the Maotai? Who is affected and changed people’s concept of the Maotai today? In the market-oriented sense of deeply rooted among the intensified competition today, the market-oriented Moutai people, Maotai and Maotai plants which occurred a profound change? Liquor not help the slightest impetuous, beyond the control of the slightest instant success Jianjun: Joe the total, you are in August 2000 came to Maotai factory, and now has four years of time. In (light) Office work, although you run enterprises are more pairs of white wine is also more in-depth understa