Monks to become the first person to public relations Chinas Tourism.docVIP

 PAGE \* MERGEFORMAT 30 Monks to become the first person to public relations China’s Tourism Planning is difficult in the creative, your innovation. Old identical, nothing new has become a common problem in our public relations plan and how as soon as possible out of this vicious circle, it is worth every one of us planners to ponder. ‘Monk’s chief brand became the first Chinese tour guide’ in the planning case, in order to skillfully deflected the question, and the winning style all their own and open the country’s first of its kind, created a ‘first person China’s tourism public relations’, which caused an uproar across the country, a sensation at home and abroad, be called public relations planning and innovative classic, the Chinese community should be inspired to plan. A creative strategy: the concept of unexpected and clever words In early February 2003, declaration of Hengshan Mountain is actively participate in ‘China Tourism News in 2002 China’s tourism brand’ selection activities, in order to meet the declaration of China’s tourism brand selection, need to rally a number of activities, in order to attract people’s attention, won the 2002 China’s tourism brand goodwill of the jury. In view of this, Nanyue Tourism Board invited me to a series of activities planned for them. Accept the commission, I on February 11 night, came up with’’2003 China Hengshan Mountain Day tourism brand planning program ‘, the proposed Chinese Communist Nanyue District, Nanyue District People’s Government will be February 17, 2003 as the’’2003 China’s tourism brand Hengshan Mountain Day ‘, carried out in order to’ recruit monks as China Hengshan Mountain Chief Brand Tour ‘mainly a series of activities to fight the project. February 12, Nanyue Zone in tourism and other relevant departments to hold a special meeting to unanimously adopted a tourism brand Day planning programs; February 13, Nanyue District, District Government co-formulation, in order to run Yue Tong Zi [2003