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 PAGE \* MERGEFORMAT 10 Moved from the details of the establishment of Moved from the details of the establishment of - ‘‘5 Management Journal Special Report on The past two years, Taiwan’s two major changes in food markets. First of all, many Japanese chain restaurant brands to launch a new wave of offensive into overseas markets, Wonder Table Group’s new food and beverage brand Y’s Table into the Taipei 101 building, Watami (and China Group) is a joint venture with Taiwan’s three business groups operating Ju Japanese Restaurant family style restaurant. This wave of Japanese restaurant brand to Taiwan, and the past, the biggest difference is that Japan is no longer simply the brand licensing agent for Taiwan, but through joint ventures or alliances, and the leading brand management, the authentic Japanese style of management to move come to Taiwan, which not only the impact of Taiwan’s existing Japanese-style dining territory, also brought a new management vision. The second new trend is the saturation in the market, the Taiwan Ministry of Economic Affairs intends to counseling catering industry to expand overseas, are now facing the small scale industry, management, a lack of maturity of the challenges; and Japanese chain restaurants are delicate management style and Brand business ideas, at this point just the management of Taiwan’s industry advanced the best materials. Although the Taiwanese people are familiar with Japanese-style restaurants, but the catering services provided by the industry to stay on the surface only rarely able to learn the essence of Japanese-style management, not to mention those who truly understand the Japanese industry hanging in the mouth of the ‘customer is god’ such idea, it is difficult by managing the accumulation of knowledge, the formation of brand strength. If Taiwan’s catering industry who want to improve service quality, the cumulative energy into overseas markets, there are at least three issues must be addressed