Multinational companies doing business in China do not know - Zong Interview.doc

 PAGE \* MERGEFORMAT 7 Multinational companies doing business in China do not know - Zong Interview Moderator: Awa Yangcheng Evening News financial journalists Guests: Wahaha Group Chairman Zong, 1994, was awarded ‘China Business Masters’ title In Chinese enterprises at home, Zong-called ‘tumbler’, a brilliant sun-god, he single-handedly founded Wahaha has been the rise of Twin Peaks-called North-South; with a joint venture with Danone, Robust discrete founder, Zong towering as ever. Health care products industry and the beverage industry experienced several ups and downs, multinational invasion, no impact of Zong and his Wahaha, has maintained a rare sustainable development. China Business Master’s well-deserved reputation as a. However, when interviewed by reporters, Zong ineloquent, a rare smile. But often there are surprising words. He said that multinational companies are paper tigers, but also said that China’s brand worthless. These words from the mouth of others, would surely have been denounced as arrogant, but the old cases so that you have to Think of. We have not the age of branding Awa: I remember you once said that in China, as little as two or three years of effort can be a sign to advertise Chao Chu. Zong: China’s brands do not like overseas so valuable, the people on the brand loyalty is not high, I feel that our level of economic development yet to go there the development of a step. Now people are really, you only have cheap, he will buy it. Most people do not think he bought the brand can show his identity. Awa: Do you feel the need to develop a step needed to go there how long? In the meantime, Chinese enterprises should pay attention to what is the best? Zong: I see that the Western developed countries have spent a couple of hundred years of effort, we are at least several decades, to enter an age of branding. At this stage, our business is certainly work hard on price and reputation, your products allow consumers to buy the rest