Multinational home appliance companys future strategy for the eight Key words.doc

 PAGE \* MERGEFORMAT 20 Multinational home appliance company’s future strategy for the eight Key words When the analysis of finished Electrolux, Panasonic, Whirlpool, GE Appliances, LG and other enterprises in the Chinese market setbacks and failures, success and dreams, our research and analysis of the trajectory back to the multinational appliance companies in China’s strategic level, trying to focus on ‘Harvard Business Review’ in the interpretation of the future of the issues raised. From a series of case analysis is not difficult to see that a large-scale multinational appliance companies in China Happy Valley enclosure, competing to enter the era has ended, replaced by a calm and safe strategy for the Chinese market further revealed; multinational appliance companies in the Chinese market to sell two or three times the product flow has ended, replaced in the Chinese market to sell their new products and even its global simultaneous product whose time has come, and so on. Multinational home appliance company??s transformation not only at a strategic level adjustment, but also embodies these multinational appliance companies in China after the pre-adapt to market evolution strategy. This evolution of the focus on the Chinese market re-positioning, re-transformation of production systems, distribution channels and marketing strategies for the re-integration of the operating costs of further control on the internationalization of the Chinese market recognition. Our analysis of multinational consumer electronics companies in the past, more are settled in their future. Based on these have been encountered in the Chinese market and are still experiencing pain in accordance with the multinational home appliance company’s research, we have selected in the next few years, these multinational home appliance company’s strategy and market transformation to adjust a few key words as a study of this topic a Conclusion. Owned Multinational appliance companies first