My belated effort - from the San Yuan Milk crisis public relations event to learn.doc

 PAGE \* MERGEFORMAT 14 My belated effort - from the San Yuan Milk crisis public relations event to learn When the public relations hit the Internet age, regarded as the old revolutionary face new problems. San Yuan milk powder incident, I think that is a typical network attack and defense of public relations crisis era cases. In this case, San yuan moves seems quite satisfactory, could not find clear error, but the results are poor, San yuan experienced tremendous losses of intangible assets and direct economic losses (including costs. Shengyuan high-level estimates will not be satisfied. To make the event a belated St. Element, we should first analyze the characteristics of current public opinion and the way information dissemination network age. Three features of the current public opinion Needless to say, the focus of public opinion in the current case, the strong side is often relatively low credibility. (This is the conclusion of a statistical category, we can look at his statistics. See negative news generated in the public mind the first the idea is often responsible for the strong side. When the “baby milk powder suspected cause for precocious puberty Sheng Yuan,” the news published in the major news sites, “suspect” the basic word is ignored, and many people do not even read, Reply to thread, and even accused of abusive force San Yuan. all of a sudden put into the judgment seat on the San Yuan. I understand the public’s this mentality, even a very calm person, when he was Sudan, melamine, trench oil, Sulfoxylate, hormones, drugs, dumplings and so tortured after food safety incidents, it is difficult to remain calm and objective state of mind. This point of view with the established group, the absolute number of hard statistics, but with a “huge” The quantifiers, are not necessarily an accurate description. believe that friends generally agreed with this reasoning it .-- I am the main body of public opinion, put a colored glasses, is my summary,