My job sentiment - marketing is what game-.doc

 PAGE \* MERGEFORMAT 3 My job sentiment - marketing is what game? Today, suddenly received a dispatch headquarters: a colleague directly in situ removal of the reason is the company’s National Day promotional market check, company leaders went to the market where colleagues checked and found a store that kind of confusion, materials use shall not be treated, the colleague directly by the company issued a document removed from office. speak one truth, the author can not guarantee that all of the stores in accordance with all requirements of the company lay layout, there is always this and other reasons, there will be some not in place, even worse than it stores. Chat up with his colleague, the colleague sigh sigh: I work so hard, so hard, the company is also good reason to be killed because of this, alas, there was a sigh colleague said a word: what marketing is dry, Marketing is the head in the waistband, ready to be killed, although some of my colleagues have said this extreme, but it does have a point, in the end is what the marketing game. Marketing is a numbers game first author’s company is a household electrical appliance enterprises, as posted to the field of marketing center, monthly indicators shouldered by many, including many indicators delivery volume, market share, terminal building, promotional activities, etc. specific figure, about twenty indicators about these indicators how to get? take one of the indicators, the market share, this target can be reached through multiple ways, for example can be through the market building, the sale of real Zaza real upgrade to achieve, can be achieved by the store directly over a single (no physical transaction, directly over the sales order to increase sales, market share and thus enhance, but also through the market share of the company in charge of personnel contact, through the relationship between customer intelligence modify the data to reach a market share targets, these three methods, in accordanc