My weak market operations see.docVIP

 PAGE \* MERGEFORMAT 6 My weak market operations see Weak market has been called ‘weak’, because the corresponding brand in this market is ‘weak’ only. Rather than the market itself is very ‘weak’. In recent years, has done a lot of weak market, there are successes and failures. Stop and sort out what to do for several years of ups and downs of market weakness, the weak market, the operation has the following three points. 1: For the weak market, manufacturers must have the continuity of dealer strategy. Can not be profit-oriented market to blame poor performance on the dealer, replace the distributor. Sichuan is a famous brand Q-summer supplies of market weakness. Sichuan, in 2004 the company’s request to be meticulous in all market segments, the original district-level dealers service capacity is limited, great efforts to develop county-level dealers, the former regional levels to reduce dealer sites, almost all the better county-level market has developed a dealer. But the fact that Q-brand high-priced products in the county sales channel to market is very limited, only in the county sold off a large-scale supermarkets. And eventually led to most of the county-level distributors in 2004 to form a large number of stocks. 2005 Q-branded distributor strategy for change, stress the brand’s target market is the urban and county Commissioner to require the county seat off the main terminal to be from the urban area to serve them. Cancellation of the majority of county-level dealers, to be based on district-level dealers based strategy. Then introduced a standard, county-level distributors in 2004 ** million sales reach a halt to all cooperation. For each county-level dealer inventory left to give a more or less some cash subsidies for trouble. In 2005 the county seat in the service dealer off the new terminal is the inevitable emergence of obstacles. Of the original county-level dealers out of anger or frustration Q brand, have their ultra-low-cost supplier is