Multiple strategies- professional managers beginning of a nightmare!.doc

 PAGE \* MERGEFORMAT 22 Multiple strategies: professional managers beginning of a nightmare! Sima Wei-Ze in the north-known beverage manufacturer F as director of marketing ice cream product line has been almost three years. In this fairly novel idea of private enterprises, the Sima Wei Ze can be said to themselves, and from the sale of once struggled as a starting point to lead the team fighting north and south, to conquer new territories, after sales from a few tens of millions of hard to climb to 2.8 billion yuan has been. in front of his boss, Antonio is an absolute business exploits. This is evident from the annual well-off, the red envelope and free of foreign the treatment of vacation a glimpse. For professional managers speaking, praise and praise is far from tangible material rewards to the more practical. so smooth feeling of the wind of the practice, how can a cool Zile De! but good flower infrequently open, good times often difficult, since the boss’s strategic multi-Zhuo Zhang Shan, extend product lines at the beginning of the headache insomnia accompanied him, get rid of! As the company gradually expanded the market and the profits from the products of the unremitting demands a huge logistics, the meager profits and a series of factors make the grade products, escalating rapidly rising value-added products. So that the overall sales in certain cases shipments declined, businesses out of the low-cost, low-level strife vicious spiral. However, the growth of low-grade low-value of history, then the number of idle production equipment and hardware facilities, such as production lines, cold storage, etc.; the same time, due to seasonal differences are significant channels for the low season, personnel, logistics and other system resources, there a certain amount of idle, which has always been hard to heal the heart disease owner Zhang! After a period of observation and consultation, Zhang frozen dumplings, the boss decided to commence the project! I