MSN nobility Why the decline-.docVIP

 PAGE \* MERGEFORMAT 4 MSN nobility Why the decline? [Mu Zhaoxi: the China marketing decision-making experts, excellent knowledge of marketing, Dean of Tsinghua University, visiting professor, former Procter amp; Gamble senior managers. MSN as the system comes with the application plug-ins, covering a wide range of all types of Internet and mobile Internet user groups, after all, the number of Windows users reached more than 10 million people around the world, such a multi-user data is a very good foundation. Soon, Microsoft’s instant messaging software Window Live Messenger (MSN will close the existing MSN services on a global scale, outside mainland China users worldwide will be transferred to the Skype start from 1995, Microsoft’s MSN once to become the most successful in the world of instant messaging software, the heyday users worldwide more than 500 million people., the old instant communication industry aristocratic MSN to withdraw from the stage of history, and MSN China will go from here? MSN Why faded glory gorgeous jacket? Puffiness VS localization globalization really MSN globalization platform users across multiple countries, not prepared for danger in times of peace in its heyday to predict the future competitive environment and consumer demand, more “ground gas” innovation. MSN hesitant, its largest competitor QQ has continued to force. QQ rooted in the local Chinese, and all product updates, functional design tightly around the functional needs and emotional needs of the 1.3 billion Chinese people, the roots of its market more firmly. Middle-aged twilight VS Junior elegance MSN maiden - Microsoft has entered middle age, in fact, not just MSN, Microsoft’s new products have recently mediocre, but the QQ maiden - Tencent It is too young, sensitive and quick Tencent development of mobile instant messaging tool - micro-channel increasingly popular game plug-and services to meet the needs of Chinese users. addition, from the view of the user