New is not new going astray.doc

 PAGE \* MERGEFORMAT 8 New is not new going astray Product, is the cornerstone of successful marketing is the foundation of all marketing activities is to determine the success or failure of the primary factor in the market, and especially of new products. Large number of brands in the highly competitive market, to attract consumers of all ages, spontaneously focus their sights to a new product to market work. New products, the definition is that the old products with innovative products, in particular, reflect the technical and functional innovation. In the present, the brand manufacturers Queba unlimited expansion of the meaning of the new product: anything about the old products have different products are referred to as ‘new products’, such a situation, in the appliance industry is particularly prominent. Thus, we have seen in shopping malls inside the supermarket what new products look like? A change in color of a new product, there is a change a shape of the new product, there is a change materials new products, there is increasing or decreasing a decorative new product, there is copy someone else’s new product, there is a new concept proposed new products, etc. and so on. In fact, these so-called ‘new product’ is just a face-lift made from an old product, while the true sense of the very few new products. So I say, we are in new product research and development direction of the above, has stepped into the wrong direction. Misleading one: lying on the past achievements of the rest on our laurels Disinfection cabinet is our people self-developed one of the few appliances, but as a national industry, in the recent decade, it actually maintained a snail-like pace of development, is a kitchen appliance in a branch of the weakest. This is one of the most important reason for this is that a few years time, disinfectant cabinet industry as a whole do not have any real sense of the new products. Why do I say? Is the market launch of new products every year