Newspaper ads we should made that kind of news.doc

 PAGE \* MERGEFORMAT 7 Newspaper ads we should made that kind of news Needless to say, electronics, telecommunications, networking, digital media, such as the emergence of the traditional print media market has brought tremendous pressure. However, in the past five years, the Chinese press advertising market remains an annual growth rate of 21.5%, the newspaper industry is still a media industry investment hot spots. Why has the press so much charm, enduring? Products in operation I had on a variety of media to conduct a deep analysis of temperament in order to make their products to be effective in promotion, found that newspapers owned by the two precious qualities that other media do not have. An authoritative First of all, newspapers as the most traditional media, there are already several hundred years of history, its birth is to record the recent real events or to inform people about to do things. After a long period of development, some newspapers published by government departments has become a major tool for public events, some have become a tool for supervision of all social undertakings. It is precisely because such a position, newspapers in people’s hearts with a relative authority. Second, the newspapers as a typical print media, its contents will not disappear with time, easy to save. For the false and deceptive information arising from legal liability, the relevant departments easy to evidence, therefore, information providers publish their information in more careful. This is also an objective to enhance the relative authority of the newspapers. 2, depth of First, the newspaper reading population is largely concentrated in the metropolitan area, has a relatively high cultural level. This part of people like all kinds of social events in-depth thinking, for others are also interested in the views. Newspapers, the media is undoubtedly best suited to play that role, and are willing to use all means (such as an exclusive interview, scholars c