NICE- Achievements on the rough road of giants.doc

 PAGE \* MERGEFORMAT 19 NICE: Achievements on the rough road of giants Last year, the Nice Group began the main push of natural soap powder, the product of pure natural plant raw materials as the main ingredient, raw material structure, new, targeted machine washable, highlighting the ‘more suitable for washing underwear’, positioned in a more green, more comfortable , the feature is a pure natural, low foam, strong decontamination, while the major television stations in order to ‘natural soap powder detergent ≠ ‘ demands conveyed to consumers the new product features. In September, Diaopai natural soap powder ad a face-lift in order to ‘Do you soak it? Bubble of. Do you have floated? Floated. ‘To tell consumers how to achieve the best cleaning results. However, this ad has triggered a lot of consumer dissatisfaction. Some people think that the ad played erotic ad walking a fine line, reminiscent of the contents of the very unhealthy. Nice view of this, advertising in accordance with laundry soak and then rinse before the effective procedures for creativity, not too much for people thinking about meaning. But the ultimate result is that in October, Diaopai natural soap powder new ad re-listed. Since the detergent Diaopai achieved remarkable success, NICE began the development of related products, has introduced toothpaste, soap, shampoo and other products. NICE last year to focus back on the company’s leading products - washing powder on the Diaopai natural soap powder turned out to reveal the Nice to tap high-end market ambitions. Meanwhile, the end of the year, P amp;amp; G’s ad appeared in the 2004 CCTV bidding conference and heard that it has developed sophisticated ‘The Eagle Shooting’ program of the wind, the arrow pointing Nice. At the same time P amp;amp; G also launched a new retail price of 9.9 yuan Rejoice, targeting 23 markets. And L’Oreal have acquired a small nurse, Yue-Sai’s moves, are all clear to the International Day for the giants of the d