Nine Chinese market development strategy.docVIP

 PAGE \* MERGEFORMAT 12 Nine Chinese market development strategy First, the opportunity to market strategy Regional marketing business, its innovative products in the regional market to succeed, often in better products, with ambition to move toward national sales, but the enterprise strength, especially in marketing, lack of resources, and thus not enough to develop the national market system, is usually used for this kinds of strategies. As the marginal cost of additional sales will lead to rapid decline, so a strong addition to product strength, the dealer profit margins led to greater enthusiasm and higher, is also an important aspect of such a strategy works. But also from the consumption of the relatively backward areas of the region to take to the high consumption of the price set at a higher level to further stimulate the enthusiasm of dealers also use this strategy often used at the same time. This policy applies to the regional market has started the transition to greater market growth-oriented enterprises. Practices preferred dealer is its first essence. Contact dealer channels are usually: ① orders will be enrolled in industry, such as rum; ② Introduction of advanced manufacturers; ③ outstanding operational staff in direct contact (also included an introduction to post-exposure). Second, this strategy special consideration to start the market and the market starts right cross illegally price management, are in need of special attention. Later need to consider how contiguous and norms. Second, rolling market development strategy for The strength of the enterprise has some accumulation, especially in financial and human resources marketing slightly off, though not on the National Market System Development, but also began to develop some strength overseas, especially in the current market situation of relatively stable earnings , this is the steady development of corporate choice of a strategy. Scroll market development are the easier issu