Nine-step to create the perfect packaging design.doc

 PAGE \* MERGEFORMAT 6 Nine-step to create the perfect packaging design For SMEs, there is no big budget for advertising or public relations, but the motivation and needs of the brand to do the same. In this case, bit by bit started to brand building is undoubtedly a wise move. The brand-building packaging design is undoubtedly a vital part, but also to build static sales force, enhance the brand image of a key ring. China, however, many small and medium enterprises, and truly aware of the importance of packaging design and put it as a key element of marketing but not much. Therefore, the pragmatic point of speaking, brand building and dissemination of the first step is packaging design. Advertising can be transposed in time, while the packaging is not easy to do, generally a longer replacement cycle, so once out of a bad packaging, not only useless in product sales, but is likely to cause further economic losses. Then, as a new product, how to make packaging design it? Personal summary of the following nine steps, hoping to give everyone thinking and guidance role to play. First, the good brand or product positioning; If this is a new brand, then the need to think about a good brand positioning, brand value proposition and brand delivery notes issues. If it is an old brand new product, they have to think what a good grade, whether it is different from the original product packaging design, are doing product upgrades, product supplement, or product innovation. Second, find a good target consumer group; Needless to say, the design package must be assumed that a target object, to think about what is the core consumer group, and the core consumer group’s values and aesthetics issues. Whether right or wrong, must be set based on your consumer insight, consumer insight into where in accordance with this good or bad, aesthetic taste, as well as purchasing habits, to set an assumption that the consumer, your goal is to make the virtual consumer an ideal packagi