Niu Gensheng Why become a for the crime of cattle-.doc

 PAGE \* MERGEFORMAT 8 Niu Gensheng Why become a ‘for the crime of cattle’? A ‘deer’ (Sanlu) caused major destruction of an already very fragile system of social trust, amp;quot;the world into a panic of melamine.amp;quot; A great shame in this great crisis, the Chinese dairy industry, the world dairy industry, dairy products and even some crops, and so were were all involved in day to day, many of them Yili, Mengniu, Guangming, giggle pyridaben giants and other domestic industries, as well as Nestle , Kraft, Mars, Cadbury, Lotte and other international brand. However, one obvious fact is that Mengniu and Niu Gensheng been the most special ‘treatment’: the most widely concerned about the accusations of the deepest and largest infamy. In particular, Niu Gensheng published ‘events not handled properly, I will resign from chairman’ statement and ‘tears thousand words the book’, the situation is even ‘worse’, Niu Gensheng, suddenly became the target of public criticism, and even become the industry crisis and social integrity of the crisis ‘for the crime of cattle’. Is this why? First, Mengniu’s corporate image and status of decision. Mengniu is indeed a Chinese-style success story: Beyond one day, accompanied by a rocket-type growth rate, ‘Shenzhou’, ‘Super Girls’,’ cities’ and other exciting event marketing, the world model dairy factory, the first image of the world’s pastures, and the ‘pound a day milk, strong and the Chinese people ‘in the greater public good big public relations campaign to forge so that the whole of society delight in talking about the Mengniu model, the industry leading success of Mengniu and benchmarking of corporate image and status, but also for Mengniu has won enough halo, praise, glory, and market success. As a result, the general public that goes beyond the objective and rational halo effect that Mengniu is a reliable, responsible and will not at any time should not go wrong. A result, Mengniu has problems, and beyond everyo