No. 42 South China Elite HR Forum (Part Two).docVIP

 PAGE \* MERGEFORMAT 82 No. 42 South China Elite HR Forum (Part Two) No. 42 South China Elite HR Forum (on-site recording pm) Theme: Leadership and Strategic Planning Speaker: the former China director of HP’s strategic planning, Mr. Gao Jianhua, chief knowledge officer Time: June 3, 2005 Location: Guangzhou Fortune Plaza Moderator: China has a saying in the body is a revolution in the capital, so we work hard to learn at the same time, we must take care of themselves better our bodies. Through our yoga experience, everyone’s eyes light up has already begun, and the afternoon activities began. Ladies and gentlemen, the elite club of southern China HR friends, ladies and gentlemen, good afternoon! Markets, such as war, competition, such as war, to learn from the war a war! You are welcome to continue to return to the first 42 in South China HR elite forum site. Let us have a warm round of applause please Mr. Gao Jianhua! Gao Jianhua: The second part is a complete product design ideals. A total of three topics. First, the complete product concept, what is a complete product? The second we talk about the consumer non-compelling reasons to buy and give consumers a reason why the non-buy your products? Third, you have the next few years, product development, be able to see how far, there is what kind of road map? The first thing we look at a complete product concept. Any one product is constituted by three layers, the innermost is the core, the second circle is called the external, the third layer is epitaxial. If your product core products accounted for the proportion of small and accounted for a large extension, Coca-Cola for more than selling core products, but selling peripherals and outreach. Different products, distribution is not the same, each company must complete its own products contain what, in order to make products better before. This is a product of the three levels (Figure), the core product in general contest technology, peripheral product