Normal promotions the agents can not be Too Heavy to Bear.doc

 PAGE \* MERGEFORMAT 13 Normal promotions the agents can not be Too Heavy to Bear Part ago: Over the past two months, the ‘price cut promotion’ has on many occasions with Carrefour, Wal-Mart anything to do relationships. 2009 Spring Festival, with Carrefour, Wal-Mart supermarkets, led by foreign capital into China that they set off in 13 years the biggest promotions, price cuts an unprecedented storm swept the entire Chinese retail market. This promotional campaign is also in full swing to release a signal: the general downturn in the economic environment, the larger environment, the promotion will be the Year of the Ox in the norm. Zero for the relationship between the two levels, the relationship between real estate agents and retailers, manufacturers and retailers, direct supply relationship. In the current financial crisis, agents became sandwiched between the manufacturers and retailers, the first to be affected. In the weak position of the agents are doing all they have to deal with ‘promotional crisis’, ‘caught living’ state is hugely magnified, capital chain faces the risk of fracture. Mixed with the fear of the weak and the strong sense of the conquest of desire for the future development of 2009 agents will be more complicated and confusing. First-line investigation Business超猛 promotional wind blowing, agents deal with frustration Agents capital chain is very fragile, and once there was a default behavior of the supermarket, or the closure of junction shall not be the agent’s money chain will be broken immediately. The Wal-Mart, Carrefour hypermarkets such as a large-scale promotion of the Spring Festival highlights the weak position of the agent. ‘Whether an agent or retailer price cuts have been Xieguo into this storm. ‘LIU Rong-wei broke the feeling caused by bursts of the year-end promotions cold. LIU Rong-wei Chang Trading Co., Ltd., Taiyuan, Shanxi, general manager, with annual sales of more than 20 million, operating food-based products