Northwest Aluminum Marketing Strategy Analysis.docVIP

 PAGE \* MERGEFORMAT 13 Northwest Aluminum Marketing Strategy Analysis Paper Keywords: Marketing; Strategy Abstract: As China’s market economy, people’s living standards improve, businesses and other aluminum products for the aluminum foil along with a substantial increase in demand, and because the aluminum foil industry profit margins, larger market space led to large capital influx, increased competition in the industry coupled with the threat of potential entrants and competition from foreign companies, making the industry the companies are facing a severe test. how to adapt to market changes, how to meet the special needs of customers How to achieve competitive advantage in the marketplace, every business must consider the subject of this paper from the present situation of the Northwest aluminum industry marketing, the use of SWOT analysis of the situation facing the Northwest Aluminum-depth analysis, in this based on the for business development objectives and strategies. Northwest’s leading aluminum products for the aluminum and aluminum alloy pipes, rods, type, line, row, plate, strip, foil, aluminum powder, magnesium powder, magnesium alloy powder, aqueous aluminum paste, and deep processing of aluminum casting products, 14 categories, hundreds of alloys, specifications on thousands of products are characterized by multi-species, multi-alloy, multi-standard, high value-added, technology-intensive and strong products are widely used in aviation, spaceflight, navigation, weapons, nuclear industry, national defense technology, transportation, machinery, instruments, household appliances, chemicals, electronics, electricity, construction, packaging, decoration and other industries. the company’s existing production capacity of 100,000 tons, the registered trademark for the “Horse” brand. enterprise in 1999 was passed ISO9002, 1994 quality management system certification in 2002 through the ISO9001, 2000 quality management system certification. Wi