Noteworthy new issues of brand marketing in the Internet era.doc

 PAGE \* MERGEFORMAT 4 Noteworthy new issues of brand marketing in the Internet era Western marketing theory framework built on television, newspapers and other media as a symbol of the era of mass media and television, newspapers in the past half a century, has been dominated by the major role of the mass media, the operators of the most expensive, consumers spend the most time media with the advent of the Internet, and gradually the consumer time and attention from the television screen to the computer screen, especially Internet-based social media wave of letting consumers has undergone profound changes, because the socialization media consumers will re-create themselves, the consumers true identity on the network, interaction and relationships. fundamental change is to promote marketing from concept to implementation remodeling and recycling social media so that today’s consumers linked together ever closer and the extent of consumers, this change is not only affecting the consumer behavior, more importantly, social media has become part of the consumers themselves, and change the consumers themselves. When the Internet, especially the mobile Internet is increasingly becoming an important social media, it has come to mean the arrival of a new Internet era this is the one everyone is television, everyone is a microphone, everyone are network spokesman the new propagation times, it is an immediate Internet, instant Internet era. environment has undergone two major changes in brand marketing in the Internet era: Customer became a three-dimensional whole, as long as there is a need can easily find each other in this situation or environment, the enterprise may be unaware of the situation within the customer has insight. Marketing into an era of increasingly transparent business values #8203;#8203;of corporate brand marketing must fulfill in a new era of transparency and integrity, values #8203;#8203;have to adapt to a new era, for the enterprise, custome