O2O, difficult integration.docVIP

 PAGE \* MERGEFORMAT 5 O2O, difficult integration O2O hot, probably beyond all expectations. Traditional companies and Internet companies in almost all the anxiety, the former active transformation, which is deep embrace, but in the end how the future, who knows the most obvious example is the only three years time, Nokia fully disappear from the world’s first, that, while millet phone, iphone mobile phone, almost overnight, popular in the country and globally. The advent of the Internet age and comprehensive mobile Internet era, so that enterprises have a deeper look, but also a deeper worry, survival or demise, in an instant. This is one of the best times, it was the worst of times. . Challenged, anxiety is inevitable representative of the population have the following situations: The first one is ‘too conservative’ type that tradition is the ‘right way’, the Internet and then cattle, to produce the product themselves, without logistics? Taoer Duo, pinching the foot can be completed online? The second type is the low self-esteem that tradition has finished, otherwise everything, tear down everything, the arrival of the Internet they spooked. They think tradition is gone, all the previous experience and rules are no longer applicable on the Internet and mobile Internet development requirements. they even threatened the essence of marketing has been subverted. The third is to actively embrace the type of course, what is changing, what has not changed, there is a clear understanding, know what to do, what not to do, always take the initiative in seeking to change and keep up with the times and trends in marketing. It was in this period of confusion and anxiety, people began to go to extremes. Someone said Mr. Ye obsolete, by Mr. Ye microblogging and carried out a word of criticism, wear a hat, make trouble, dig graves, posters, the Cultural Revolution language frequency out of context, sweeping, tinted glasses, the old vision, unrepentant, envy, j