Occasion marketing business under the new media.docVIP

 PAGE \* MERGEFORMAT 5 Occasion marketing business under the new media Sun Tzu say: so skilled persons, help of trend momentum, not responsible for others. In a weak market, sales decline, many business owners tend to blame the staff work hard, trying to strengthen the process management, wage cuts, attrition and other means to change the situation, but often with little success, even counterproductive. Because there is no business potential, it will lose forward momentum. Potential range is very wide, that means a large country’s economic situation, industry trends and changes in the market situation, that it is a small event, a hot spot and an opportunity. Faced with potential business attitude is not one, the initiative campaign, homeopathy, contrarian, ready . For Chinese food enterprises occasion to marketing already an unfamiliar topic, past sponsorship of the Olympic, aerospace, super woman and other popular events seem to be big business to play the game, from the medium and small food businesses are always some lopsided, but feel Xinyou inadequate force. Internet era, the traditional media increasingly Nishiyama, new media are emerging, people suddenly found a wide field of vision, but the information has become complicated. Hot events in large numbers, but come and gone, how to grasp the main hot events, marketing has become an occasion to carry out these SMEs start considering things through new media, because the new media make it possible to promote low-cost, but I am afraid that occasion to marketing One way the multiplier. With regard to the ‘hot spots’ event New Understanding 1, but a lot of hot spots decreased effectiveness. Today is also the dressing room unchaste Carnival, tomorrow faith began denouncing masters fall, and back to the elevator and swallowed impermanence of life feel sorrow and grief. Network, micro-channel, microblogging allows the rapid spread of a variety of hot spots, zoom in, and immediately annihilation