Ocean Consulting questioned why China powerless in the face-.doc

 PAGE \* MERGEFORMAT 17 Ocean Consulting questioned why China powerless in the face? Foreign advice mentioned here mainly refers to external consultants and to provide a strategy for customer acquisition advertising agency. These foreign consulting the situation facing China today than the original situation at the time just to enter the mainland to be more complicated, where both of these detailed consultation on the subject, but also the local enterprises. In China’s foreign advisory Entry into mainland China can be divided into two categories of foreign advice, one is purely an advisory service based consulting companies such as McKinsey, Roland Berger and the original Arthur Andersen, because these companies in the international arena of higher status therefore, when mainland China is also a Xingaoqiao, they should act as a teacher in China, and Chinese local enterprises to accept them Shique is to invite them as sacred, so that the project team will have the appearance of high price. While another is based on advertising-based advertising agency with an advisory nature, such as Ogilvy amp;amp; Mather, Saatchi, fine letters and up to Pies and so on, these companies have the same mentality, they need to do to enter China is also a teacher, the different is a pure consulting company based on service-oriented strategies and tactics, while the advertising is advertising based. The following three aspects we look at two types of companies in China’s development: Why China Whether it is purely advisory class companies to enter the Chinese company is still advertising category in China, the specific reasons vary, but the fundamental reason is that their original foreign client’s business into mainland China, so as the original customer service follow-up, these companies had to enter the mainland. Of these companies to enter the mainland, in addition to serving existing customers, China’s huge domestic market and the customers make these companies have seen t