Of life and death of Chinese Liquor Industry Road Map.docVIP

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Of life and death of Chinese Liquor Industry Road Map.doc

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Of life and death of Chinese Liquor Industry Road Map

Of life and death of Chinese Liquor Industry Road Map Opening: The Elephant and the mosquitoes dialogue - Chinese liquor industry is thrown into chaos with the great order in the forward 2005 from January to November the national liquor manufacturing cumulative total of 6.322431 billion yuan in profits over the previous year increase of 25.05% over the same period. Liquor Production concentration further to large enterprises are concentrated. At the same time small-scale, low efficiency, high cost and poor efficiency, order and disorder problems still exist, etc., with the terms of the implementation of the WTO, foreign liquor enterprises and domestic enterprises has been gradually intensifying competition, liquor companies are facing problems of how to become bigger and stronger, cultivate own unique competitive advantage of the realistic choice. At present, the marketing changes and competition in the terminal pathway has become the decisive factor in vital spirits brands. Consider the liquor industry road map is not difficult to find in the course of China’s liquor industry, accompanied by rhythmic changes in their marketing, individual wine companies and liquor brands have been the connotation of Zhang Xian. Since the liberalization of liquor production and sales, the liquor industry has entered a marketing era, from a cultural marketing to the advertising marketing, marketing, and then to the concept of integrated marketing, as if overnight, liquor industry, market development focus shifts to the end of the market competition. When the terminal operators from the deepening of the rapid development of the deterioration of almost all marketing training courses are run through the amp;quot;world to those who have terminalamp;quot; idea. Especially powerful businessmen buy the brand staged frequent acts and intensified, but also played a role in fueling. As a result, competition in the end the smoke of war, the market began a breakdown of pace - the strong