Off-season should advertise-.doc

Off-season should advertise? Yin Qing Yuan on a lack of product sales are low and peak seasons, which is well-known generally accepted laws of the market. Precisely because of the law, many of the decision-making in accordance with the law of large and medium enterprises without any intent to adopt the following marketing and management initiatives: Off-season in the market and consolidate sales channels, dealing with inventory; to open a variety of wrap-up meetings, organizing various types of training, group travel, employees on leave; product development, market research, market planning and so on. Season in the market, new product high-profile market, on the ground heavy promotional channels (Standees, special, all kinds of exhibition games and various consumer promotion activities, etc.), aerial advertising focused on delivery, money spent on the blade, so that ads should be quick to play Some of the nature of the role to persuade customers to buy. Should be said that these initiatives take into account the short-term and long-term strategy / policy balance, in itself not wrong. This is the standard European and American MBA-style play, following the so-called laws of the market, according to textbook standard operation. Many professional sales people are so standardized the operation of the market, although it is not the game, but at least will not make mistakes. Coca-Cola, Nestle, uniform, Master Kong, Procter amp;amp; Gamble, Johnson amp;amp; Johnson ... ... and other famous enterprises are operating in this manner. However, when similar enterprises have done so, when, especially during the peak season advertising are the same, when problems arise. We say that the essence of marketing communication is to occupy a consumer’s brain, but the people’s brain refused to complicated, and the pursuit of easy. Psychologists have long shown that when the same period, it is identical for different types of brain information, the interaction between the informa