On supermarket chains to establish the feasibility of the club membership.docVIP

 PAGE \* MERGEFORMAT 5 On supermarket chains to establish the feasibility of the club membership A supermarket chain has more than 10 stores after they already have a certain consumer groups, have considerable spending power. Faced with such a huge consumer groups, ‘how to meet customer needs’, ‘How to buy a real marketable product’, ‘How to grasp the opportunity’ to increase the capacity of each store sales is very important. In the fierce market competition, ‘as long as the shop, customers will come’ concept needs to change, and only take the initiative, from the standpoint of customers, purchasing sourcing, to get business success. The number of supermarket chains have stores, large-scale, broad features of a walk to set up a membership club, not only to collect, collate and use the resources of members, but also focus on business activities carried out by members to consolidate their target customer group. Club membership is a promotional tool, namely, consumers only need to pay a small fee or purchase a certain amount of it can become a member, get membership cards. Members generally enjoy a variety of benefits: 1. Prices, members can enjoy more favorable than the price of non-members; 2. Members can order over the phone or the door to enjoy such services; 3. Members will regularly receive information on new products stores and promotional programs; four parts stores with discount shopping day of the membership and enjoy even greater discounts. The purpose of the establishment of the club membership is that it can shorten the distance between stores and customers to increase the communication of both sides to consolidate their shopping district of the inherent consumer groups, the original base of all store-like shopping district, such as a joint unified into a one card spending over the common parts of a card situation. At the same time can also be members of the investigation, gather information, has launched a series of the store’s work. Supermar