On the advertising creative.docVIP

On the advertising creative [Abstract: Creativity is the soul of advertising, advertising creativity is the ability of advertising challenges of any writer, it will require a writer to think and not to beg on the inspiration and creativity to follow certain principles. Studies of modern media and marketing development of the theory for the advertising creative into the scientific connotation and a new vitality, thus enriching the development of modern advertising creative strategies. Application of the more major advertising creative strategy: USP advertising strategy, brand strategy, advertising targeting strategies to enable advertisers to get creative ideas perfected the work’s success. Keywords: advertising creative; USP advertising strategy; brand image; ad positioning; Communication; marketing. We live in a commercial society, filled every corner of the ad. Some of these ads, but some mediocre performance in unique, innovative and pleasant to give people impressed. Arising from this difference is due, in addition to the design, production factors, the uneven level of advertising creativity is also a very important factor. After the advertising plan, advertising activity has entered a substantive stage of creativity. At this point, advertising creators to consider is how to fully express their artistic interpretation of advertising topic. First, a successful advertising strategy of excellence from the extraordinary creativity. Creativity is causing consumers to pay attention and stimulate consumers to buy the driving force of desire. 1, design and content (A) What is the advertising creative. As China’s sustained rapid economic growth, rapidly expanding market competition, competition, escalation, business war has entered a “intellectual” war period, the ads from the previous so-called “media war”, “into war” up to the advertising creative competition, “ Creativity “is to become the mo