On the characteristics of hypermarkets LCD TV Ads.docVIP

 PAGE \* MERGEFORMAT 12 On the characteristics of hypermarkets LCD TV Ads Regardless of whether people are aware of, and regardless of whether people are willing to accept, advertising is increasingly becoming an important part of people’s lives, turn on the TV, and open press, looking around the airport, site, body, building a small elevator in, and even blockbuster movies in the was shocked to highlight a certain brand name products ... ... are all kinds of advertising blowing figure, advertising is the speed at which a more extensive and deep penetration in all aspects of social life, while an astonishing power to change people’s way of life and thought concept. Along with the rapid technological development is the increasing number of new advertising medium. LCD TV has long been one of them came out from the family, entered the premises, supermarkets, railway stations and various public transport systems and become a mainstream advertising medium. With our rapid economic development, and hypermarkets in urban commercial economy which shows that more and more important position, in which the store’s LCD television commercials are increasingly enlist the support of the importance of consumer goods manufacturers. In order for consumer goods manufacturers and advertising companies on the store’s LCD television commercials can have a clearer understanding of its benefits to maximize their advertising investment, Yu-Hui Yuan Information Consulting LCD television commercials for supermarkets do an in-depth study, Here we hypermarkets from a consumer LCD television commercials for the attitude and expectations, hypermarkets LCD TV ads of their own characteristics and limitations, and several have done a preliminary study. Consumers agree that stores LCD TV Ads The ultimate goal is to impress advertisers target consumer groups, if the consumer acceptance information transmission channel is low, the information transmission is compromised, then even the best crea