On the day of shop owners how to choose the brand.docVIP

 PAGE \* MERGEFORMAT 7 On the day of shop owners how to choose the brand During this time in the market, met a lot of shop owners on this feeling: ** brand harder to sell, took a freighter, the product sold a year and has not sold out, the manufacturers have not seen even a shadow. Others complained that: before the salesman said, be properly done, this support and that support from the goods to the present, there is no one to honor promises made. Another is to say: ** brand, there is no service, completely on my own selling. The reason appears above, I think from two perspectives. Let me talk about the first one, that is from the Japanese-based store owner to carry out its own analysis, that is, store owner in the initial selection brand doing it? Is there more than a few ask why? There is no choice of their own brands a comprehensive assessment and analysis? I do not think. Most shop owners are often inaccurate or entirely based on personal preferences to select products, resulting in some day of the selected products store owner would be a serious case of poor sales. If the shop owner to Japan-based analysis of the situation in several main types are as follows: 1, short-sighted type. Such owner does not consider the brand’s growth, only focused on immediate and often more choices low-cost, low-discount, low-threshold products. 2, seeking a small profit model. Select type of boss brand, very concerned about the gift, that gift something better, the more hearts at ease, and sometimes because of a sun umbrella or a tent and care about. Such store owner is very easy for manufacturers in the trap into the bad. Third, inadequate funding model. Such business owners tend to start soon, or worse, the shortage of funds; brand fancy, and would like to join, but suffer from lack of funds, the final can only choose low-threshold products. 4, arrogant type. Such business owners consider themselves well, often vowed to say: I do not need to sell products advertisin