On the difference between marketing and non-differentiated marketing.docVIP

 PAGE \* MERGEFORMAT 7 On the difference between marketing and non-differentiated marketing Now many companies talk about differences in marketing to differentiate a large number of corporate marketing strategy applied to them, which many companies have achieved very good results, but there are also many companies Lo life a waste of money, but it did not meet the expected benefits and purpose, some even constrained and influenced by the benign development of the enterprise. However, some companies did not conduct the relevant differences of strategy, but the company’s growth is rapid and robust. Then the difference between marketing and no difference in marketing What’s the difference then, what their respective advantages and disadvantages of it, enterprises differentiated marketing and no difference in marketing should have those taken care of? Then we begin to right comparison between the two accordingly. (A) the difference in marketing The so-called differentiated marketing (differentiated marketing), is dealing with the breakdown of the market, enterprises choose two or more sub-market as the target market, respectively, for each sub-market specific products and services and the corresponding sales measures. Enterprises under the sub-markets are characterized, respectively, to develop product strategy, pricing strategy, channel strategy and marketing strategy and implementation. Differences in the form of marketing. Some companies may choose to benefit the most from the sub-market as the target market, if there is sufficient capacity to meet the additional sub-market, you can select additional sub-markets; if the various sub-markets are very attractive to enterprises, and enterprises have capacity for each sub-market with different products and services, businesses can market as the target market structured movements. In the world-famous multinational companies, P amp;amp; G is a typical implementation of differentiated marketing, which had 11 brands