On the Chinese household electrical appliance manufacturers Bullfrog mentality.docVIP

 PAGE \* MERGEFORMAT 7 On the Chinese household electrical appliance manufacturers ‘Bullfrog mentality’ There Bullfrog strayed into a pond, frogs flatter of, ‘is also true giant frog! ‘Over time, Bullfrog, I thought that only the dominance of the world. One day, there are cattle to the side of the pool water, the masses exclaimed the frog are large, single bullfrog Otherwise, ‘Wu Nai frog in the cattle, nonetheless fear! ‘Compared to Ben, soon died neat’s foot. Bullfrog arrogant, leading to the tragic outcome of their lives neat’s foot. However, this ‘Bullfrog mentality’ in the current Chinese appliance manufacture and sale of enterprises, there is still a great market. Recently, the National Beauty and Gree trouble very Sheng collapse of the news. State laudatory, because Gree agent model, prices can not meet its operating needs, Gree air-conditioning from all over the country to the U.S. store ‘clean up’ out; Gree then retorted that if the country the United States not in accordance with rules of the game doing things Gree , Gree will GOME removed from their own marketing system. GOME: ‘is your business to adapt to the capacity problem’ In the last month, the U.S. State organizations ‘global strategic co-operation summit’, although the manufacturer has repeatedly said Huang Guangyu of ‘win-win cooperation on the basis of the perspective of development co-operation to strengthen companies’, but asked about the price of co-ordination between manufacturers question, the answer Huang Guangyu of Gome inadvertently revealed the true thinking: ‘Why is it the same product even better than you can do at this level of quality? And you can not? This is your company the ability to adapt to a problem, not the country America sales strategy issues’. A few weeks later, finally broke out the ‘cleansing’ Gree air-conditioning event. The matter itself is not worth studying, need to consider what the reasons for the country to make such a decision the United States. In 1