On the factors that affect the impact of advertising campaigns and Countermeasures.docVIP

 PAGE \* MERGEFORMAT 14 On the factors that affect the impact of advertising campaigns and Countermeasures Advertising is increasingly becoming an important part of people’s lives, turn on the TV, and open press, looking around the airport, site, body ... ... are all kinds of advertising blowing figure, advertising is the speed at which a more extensive and deep penetration to all aspects of social life, while an astonishing power to change people’s lifestyles and ideas. It provides an opportunity for advertisers pains again the topic of love, so that many enterprises became famous overnight, but also let some famous companies quickly away from the consumer perspective, as is also advertising loser ads. China’s advertising in 2003, experienced more sorrow and grief and surprise, SARS test, the Iraq war, Shenzhou V launch, etc., we are pleased to see the ad on the economic and social development to make a strong contribution to increasing the same time, have also seen a large number of companies associated with these special events and established, ‘SARS’ period, the Baiyun Mountain, by a large number of pharmaceuticals in order to ‘combat the virus, Baiyun Mountain Xian-love’ as the theme of public service ads to consumers to win praise, the stock is also against the City flying; Iraq during the war, unity lubricating oil by ‘more lubrication and less friction’ ad in the China Central Television broadcast coverage of the special ad war in Iraq became the focus of attention during the war, in less than six months time from obscurity and made into a strong brand, sales are also soaring; Shenzhou launch is successful, Mengniu milk by the ‘Chinese astronauts special milk’, Fiyta by ‘Chinese astronauts wear special watch’, a farmer spring by ‘Chinese astronauts dedicated drinking water’, China Life by the ‘China astronauts insurers’ the honorary title of the ad to elevate brand image. As we can see the amazing power of advertising to help businesses take off at th