On the Harmonious Society and Modern Marketing.docVIP

 PAGE \* MERGEFORMAT 15 On the Harmonious Society and Modern Marketing Abstract: The Harmony concept is based on the community within the limited resources of social sustainability guidance, this concept makes a very strong guiding significance in practice, both for society and society on the composition of cells, are applicable, marketing ideas are proved to be able to lead the business concept of sustainable development, the modern marketing concept and the concept of harmonious society, the unity between the more validated the goal of a harmonious society based on this paper discusses the consistency of these two concepts, and tried to pass a harmonious concept to guide the development of social marketing as a way to deepen the concept of building a harmonious society in-depth understanding. Keywords:: consistency of a harmonious society of modern marketing The idea is to build a harmonious society in the new period of social resources allocation in China’s guiding ideology, is based on the scientific concept of development of the social construction of China’s market specific guidance, in a market economy under the marketing concept and development of enterprise market the concept of a harmonious society is entirely consistent Therefore, the development of a harmonious society in line with the market economy philosophy is a concept co-ordination of our new era of social resources, regulate various aspects of the relationship between the formation of the important concept of a good society. Enterprise value of the existence and harmonious social objectives Modern marketing concept that an enterprise’s survival and development is built on providing customers with value-based, providing value to customers is the only reason for businesses to exist. In a market economy environment, customers or consumers are the main form of social enterprise is the economic cell, therefore, by providing value to customers, access to customer acceptance is to build a harmo