On the marketing information and marketing information system.docVIP

 PAGE \* MERGEFORMAT 8 On the marketing information and marketing information system Marketing Guru Philip Kotler once said: ‘To manage a business, must manage its future; and management of the future is management information. ‘Thus we say that the market economy from a sense that the information economy is not exaggerated. At present, the competitive environment of uncertainty, as well as to strengthen collaboration within the enterprise requirements for the improvement of making information like the air of oxygen, the enterprise’s production and operation and marketing activities to leave the information is unable to move. Enterprises to survive in the market, and development, we must grasp the marketing information, and thus establish a rapid response marketing information system. Master marketing information and the establishment of marketing information system is without doubt the necessity for which we have no need for much discussion. We must understand and master is how to obtain and use marketing information and the establishment of rapid response marketing information system. So we have established the purpose of marketing information system what is it? That is the collection, analysis, evaluation and use of appropriate, accurate information to help marketers and policy makers to achieve marketing decisions, marketing planning, implementation of marketing activities to enhance their understanding, adaptation and even control the marketing environment. Therefore, we believe that as a complete with a rapid reaction capability marketing information system must include an internal reporting system, marketing intelligence system, marketing research system and marketing analysis system for these four aspects. Internal reporting system is the leading provider of internal information and sales information. We are red medicine office systems to enable OA, its role is to report on orders, inventory, sales costs, cash flow, receivables, payables, etc. of dat