On the marketing concept and function of a.docVIP

 PAGE \* MERGEFORMAT 8 On the marketing concept and function of a [Abstract] marketing position in the enterprise is very important, this article describes the concept of marketing and marketing functions. [Keywords:] the concept of marketing functions Enterprise is a unit in the market system, only the input and output and the market system to maintain relations of material, labor, information exchange or replacement, enterprises can survive and develop. The market is both a production and operation activities, start and end, but also business to establish collaborative relationships with the outside world, competition between the conduction and the media, or the production and operation activities of the judge of success and failure. enterprises understand the market, adapt and control the market, to enable enterprises to coordinate activities and social needs is the core of corporate marketing activities and key. First, the concept of marketing View of modern marketing, promotion marketing campaign is an integral part of, but not the most important part; marketing is one of the functions of corporate marketing staff, but not the most important functions; if companies do a good job of marketing research to understand consumer the needs of the consumer’s needs in accordance with the design and production of marketable products, reasonable pricing, good channel selection, sales promotion and other marketing efforts, these products can be sold successfully. American Marketing Association (AMA) in 1960, the Commission defined the market under such a definition of marketing: Marketing is to guide the flow of goods and services from producers to consumers or users of enterprise business processes. This explanation though sales compared to sales = (marketing) knowledge a step further, but still lost in the narrow, still can not fully accurate statement of the modern enterprise in general and the whole process of marketing activities. In fac