On the marketing organization in the case of effective teaching.docVIP

 PAGE \* MERGEFORMAT 7 On the marketing organization in the case of effective teaching Case study mainly refers to the use of case method of teaching it is the case for teaching materials, through the description of a specific scenario, under the guidance of teachers by students through reading, observation and reflection, and discussion with each other, objective facts of the case and provided analysis of the issue, their opinions, make judgments and decisions, thereby enhancing the students ability to analyze and solve problems of a theory with practice and heuristic teaching methods. In order to meet the marketing needs of teaching reform, case study has been widely used, but for various reasons, organization and implementation process, there are problems one way or another, affect the actual teaching. Effectively organize the teaching process has become central to the case the problem. How, then, in the case of marketing for the teaching of effective teaching organizations? A collection of case selection Shanghao case teaching classes, teaching case selection is crucial and this is the first and most important step in choosing the appropriate case, is effective for case teaching. As teachers personally in-depth market and business access to information more difficult, the present case are basically used in teaching teachers through the Internet, journals and a variety of media to get in. A good marketing case should have the following four conditions: 1 case of moderate length should not be too long, students relatively narrow range of knowledge, theoretical knowledge is not strong, if the case length is too long, too much knowledge points involved, too difficult to affect due to the enthusiasm of the play, analysis or discussion can not lose interest. Conversely, if the case is too easy to glance at a glance the answer, could not get students interested. (2) Targeted use cases for the purpose of teaching service. Therefore