On the marketing management in the hospital#39;s status.docVIP

 PAGE \* MERGEFORMAT 16 On the marketing management in the hospital#39;s status Abstract: With the gradual deepening of medical management system, more and more hospitals, especially private hospitals frequently in the newspapers, television and other media advertising, indicating the brand concept and image of the position are being accepted by them. Marketing in the medical industry’s position and role is also increasingly apparent. Hospital management must accept the market and the marketing concept, boldly absorb and draw on experience in corporate marketing. The most important marketing strategy is to establish a brand image. The hospital’s brand, in addition to medical and technical content, quality and price of the three elements, there should be well-known experts, specialist features, elements such as the formation of the social credibility of intangible assets. Hospital marketing, we must adhere to market-oriented, learning, research, control of the market operation rules, to firmly establish the concept of marketing. For market segmentation, selecting target markets, developing marketing programs, engage in a focused, sub-level marketing, development, enhance the competitiveness of the hospital. Keywords: hospital; marketing; Experience With the gradual deepening of medical management system, more and more hospitals, especially private hospitals frequently in the newspapers, television and other media advertising. Illustrates the concept and image of the brand positioning is being accepted by them. Marketing in the medical industry’s position and role is also increasingly apparent. Hospital marketing must adhere to market-oriented, learning, research, control of the market law of motion, firmly establish the concept of marketing to enhance the competitiveness of the hospital. A sense of first marketing, the first condition in hospital Hospitals need marketing, but the sense of doing a good job of marketing to be