On the marketing mix elements and packaging strategies.docVIP

 PAGE \* MERGEFORMAT 10 On the marketing mix elements and packaging strategies [Abstract] In order to achieve the goal of marketing strategy, we must control the various elements of the marketing mix, through the packaging of this particular visual language demands reflected fully in order to play a role in an integrated manner to obtain a good marketing effect. Marketing mix elements, refers to a variety of companies will be able to control the means of the integrated use of marketing elements. Even if corporate marketers a systematic approach, according to the external environment of enterprises to the various elements of the marketing mix, so that their mutual coordination and cooperation to play a role in an integrated manner in order to achieve the strategic objectives of corporate marketing. An enterprise in the market to determine their own target market, the necessary requirements for the target markets, designing marketing strategies for companies to develop the best marketing mix elements of the program in order to achieve the targeted companies dominate the market, in today’s enterprise business the success or failure depends largely on the marketing mix decisions, and the corresponding packaging strategy. A marketing mix elements Marketing mix factors, mainly refers to the activities of enterprises in the process of marketing factors. However, in the company’s marketing activities, the controllable factors, subdivided them are very complicated, it is in order to facilitate analysis of operating, have raised a variety of categories, including the United States marketing scientist Professor of Maike Se ‘4 P’’[1 ] classification of the most popular. Means that a product (Product), Price (Pricing), distribution channels (Place) and promotion (Prowotion) 4 large type. Because these words are the first P, it referred to as the ‘4 P ‘. Below, ‘4 P ‘combination of factors summarized as follows: a, product (Product) on behalf of businesses to their ta