On the marketing of protracted war.docVIP

 PAGE \* MERGEFORMAT 11 On the marketing of ‘protracted war’ ‘On Protracted War’ is anti-Japanese war in China during Mao Zedong’s a masterpiece that is this book for its excellence in military doctrine and strategic thinking of the visionary guidance of the Chinese people won a great victory. Now read the essence of which invariably lament its depth of our marketing era inspired. Defense, stalemate, attack, it is Mao’s overall strategic development of the Sino-Japanese War, and this the correct strategy for victory over four hundred million Chinese people have seen the dawn of Japanese fascists, inspired the enthusiasm of four hundred million Chinese people’s War of Resistance. This only eight years of amp;quot;protracted waramp;quot; that all this is to use amp;quot;insistenceamp;quot; as a powerful backing. Now think about it, many of our enterprises in the formulation of marketing strategy has often failed to do this, so that enterprises do not have a strategic goal, not to mention the stage, while most of the goals can not do even with amp;quot;insistenceamp;quot; that the outcome is the result: some slight resistance to the development of enterprises are in confusion, loss; some corporate marketing officers and employees there is no direction, no passion; some from one extreme to another extreme, so that strategic objectives have become a piece of paper; so it is more necessary for us to develop marketing strategies can not be arbitrary, it does not drift with the tide, but should be fully market research, business analysis of the status quo through the scientific planning to develop a long-term development strategy for enterprise, Enterprises must fight a amp;quot;protracted waramp;quot;, all non-long-term strategy is the so-called undesirable. The implementation of marketing strategy, we often have to deal with the various dialectical relationship, starting from the horizontal, first, the main industry and sideline relations; second is the relationsh