Outdoor advertising has been mobilized!.docVIP

 PAGE \* MERGEFORMAT 7 Outdoor advertising has been mobilized! In the electronic sensor, 3G and other new technological developments, the outdoor advertising of this ancient form of advertising is showing new vigor and creativity. As one of the oldest forms of advertising, in overcrowded cities, the role of outdoor advertising continued. GroupM in the ‘next year,’ the report said that in Asia, the outdoor advertising expenditures accounted for 10.6% of total advertising expenditures, while the 2009 will continue to grow by 3.2%, of which most of the growth came from China and other emerging markets. Outdoor advertising is also changing. Yesterday’s signs in a simple inkjet, eye-catching images, refining the text, is enough to attract the eye. However, if the performance is still only a color has been far from enough, what is needed is changing, dynamic, innovative all-round form of combination. Electronic sensors, 3G and other new technological developments, the outdoor advertising interactive continuously strengthened. This ancient form of advertising is showing new vigor and creativity. Eye Tracking In Germany, a new kind of eye-movement tracking technology for outdoor billboards. Amnesty International (Amnesty International, referred to as AI) is a human rights monitoring international non-governmental organizations, major of sociology professors from around the world to monitor the international human rights violations. In the AI recently introduced anti-domestic violence campaign, the outdoor advertising as the main manifestation of the theme of ‘it tends to occur in the absence of attention (It Happens When Nobody is Watching)’. To emphasize this theme, the billboards, installed a camera to track eye movement. When the camera to capture some passers-by looking at the billboards, the screen will display a pair of happy couples, and when passers-by turned around and when you do not look directly at billboards, plasma screens will be automatically conve