Pharmaceutical health care products comic books popular ads.docVIP

 PAGE \* MERGEFORMAT 8 Pharmaceutical health care products comic books popular ads Advertising in the popular comic Have fun, vivid, intimate character of the comic has been out of books, films, animation, the in-depth into the advertising communication among the means to become a can not be ignored. Palm Garden of sunlight, real estate cartoon ads, MARCH vehicle network flash ads, steam tea farmer humor ‘robbery’ advertising, the use of comic exaggeration and comic titles unique, giving left a deep impression. In medicine and health products in advertisements, comic element is everywhere, and played a lot of propagation effects. Under strict management regulations in the ad, I believe will further enlarge the role of comics. Three main functions, six types of Advertising pursued ‘AIDMA’ rule, the use of cartoons can be accounted for at least three points. One eye-catching, and now is ‘Dutushidai’, ‘light reading age’, picture more attractive to the eye than words, comic books more attractive than ordinary picture; second is tempting interest in comic books is a fashion, be able to pull the distance between the past and consumers, gives rise to the desire to read; third, the formation of memory, diversity, interesting comics can form the core of visual memory points, and can enhance the goodwill of consumers to the brand. A manifestation of such a multi-function, why not? Advertising Communication in medicine and health products, the comic elements of the application, can be summarized as the following six types: Explain the core symptoms of Products can be resolved with the comic performance of the core symptoms, identify the target consumers. Intestinal green tea in a print ad in the usual cartoon picture: a person who was sweating profusely, two trolleys, piling up six top boxes, from top to bottom according to six core symptoms of primary and secondary written in ‘bad breath’, ‘constipation’, etc. ; Another example of a prostate drug advertising, wi