Pharmaceutical Market password crack.doc

 PAGE \* MERGEFORMAT 12 Pharmaceutical Market password crack Marketing is the fundamental business survival work in China’s current system, pharmaceutical product marketing has its particularity, to grasp its market characteristics, the use of scientific marketing means, can tap the pharmaceutical market’s door. First, China’s current situation and characteristics of the pharmaceutical market China’s pharmaceutical market has been broken at the present stage of the pharmaceutical companies in the past - Medical Station - Hospital - state-run pharmacies and traditional planned economy, there has been a huge change, mainly manifested in: 1. Domestic pharmaceutical companies (company), and imports of pharmaceutical products such as mushroom growth and development of new products are constantly emerging, the pharmaceutical market has become a buyer’s market. 2. Medical Station is still the main channel for pharmaceutical wholesale, but is not exclusive, manifested in: ① pharmaceutical companies (company), and drug dealers directly to the hospitals and pharmacies, and lower-level supply of pharmaceutical wholesalers. Therefore, hospitals and retail stores can already purchase without a medical station, reducing the wholesale link in the middle. ② medicine for more than two points in particular, medical stations are generally grouped under several operations department, the operations department are to operate independently. Despite the focus on their business scope, but no clear boundaries. Thus, in the same area although only a medical station, but it is actually a few operations. ③ a number of trading companies have joined the ranks of pharmaceutical wholesale. Moreover, many state-owned pharmaceutical company and its operations department to the collective or individual contract, although its structure is essentially the same but the self-employed. Their business practices so flexible, state-run medical stations have a serious challenge. ④ hospitals