Pharmaceutical Marketing the commission era expectations and to wait for.doc

 PAGE \* MERGEFORMAT 8 Pharmaceutical Marketing ‘the commission era’ expectations and to wait for In several recent forum on development of Chinese medicine, the reporter heard the same point: pharmaceutical distribution enterprises ‘buying and selling spread era’ coming to an end, ‘the commission time’ is coming. But when reporters asked a number of pharmaceutical companies and commercial enterprises the views of this view, the hearing is very different answer. ‘Commission era’ why we can expect Circulation in the medical field there are two important concepts are often confused, that is, distributors and agents, in fact they are not the same. Beijing Pharmaceutical Technology Development Co., Ltd., general manager of An Ting Cheng Xue Xiang told reporters, agents may be enterprises, but also may be an individual, but dealers generally only qualification is to have legitimate business enterprise; agent’s income should be a commission, and dealers rely mainly on sales revenue into the poor; agent should meet to establish and maintain responsibility for product brands, relatively speaking, on the brand building dealer’s responsibility is relatively small; agents are mostly based on the name of manufacturers and pharmaceutical wholesale enterprises business signed a contract, while the dealers in the name of contract and commercial enterprises. Understand the difference between the two, we can sketch out the drugs from manufacturers reach the point of sale terminals may be experienced in several ways: First, production enterprises through commercial and wholesale enterprises deliver the products directly to the terminal pharmacies or hospitals; 2 is the first drug manufacturer to the dealer, then dealer directly to the terminal; 3 is the product start manufacturing enterprises were sent to dealers, from dealers through commercial and wholesale enterprises were sent to the terminal; fourth the path is the product manufacturing enterprise first be entrusted to