Pharmaceutical manufacturers of prescription drugs to prevent crying looking for antidote.doc

 PAGE \* MERGEFORMAT 11 Pharmaceutical manufacturers of prescription drugs to prevent crying looking for ‘antidote’ From July 1, 2002, the State Drug Administration regulations, local standards will be prohibited in any media, pharmaceutical advertising. According to the drug classification management the progress of the selection of varieties, from December 1, 2002, all prescription drugs are not allowed to advertise in the mass media. American Advertising Master Ogilvy had a saying: ‘If you do not advertise to promote their products, just as in the dark to the Valentine’s Song Qiubo delivery. ‘This phrase has been the wisdom of the advertising industry. Now, prescription drug manufacturers can not ‘delivery Songqiu Bo’, nor ‘extended an olive branch’ any more. Do not advertise prescription drugs is an international practice However, prescription drugs can not advertise in the mass media is an international practice. From the international market point of view, two of the world’s biggest-selling prescription drug, with sales of 60 billion or more, which non-prescription drugs can not. The world’s pharmaceutical giants are almost always focused on the development and promotion of prescription drugs. The world’s top 500 Eli Lilly and Company is a veteran of 100 years of history, pharmaceutical companies. Adhere to an idea of the enterprise are: prescription drugs on behalf of pharmaceutical research and development of high-tech, while Eli Lilly and Company on behalf of high-tech Zhizuo the prescription drugs. Eli Lilly plans to go public in the next five years, a dozen kinds of drugs, without exception, are new prescription drugs. Several U.S. companies went to China, not the purpose of their visit to the bustling market of non-prescription drugs only a slice, but to the weakness of the Chinese prescription drugs dominate the market. At present, the U.S. company Pfizer produced in China, including anti-infectives ‘vanguard must’, ‘Sulperazon’, ‘fluconazol