Pharmaceutical marketing practices in urban communities.doc

 PAGE \* MERGEFORMAT 11 Pharmaceutical marketing practices in urban communities First, our combined knowledge of the health of residents in urban communities to carry out missionary activities, Market development in urban communities than rural communities to develop more difficult, because the urban community residents in drug awareness and understanding of the needs of more and more competitive species, a product if it is only in the city pharmacies Distribution, relying on natural sales wants to achieve breakthroughs in sales, intense competition in the current stage, is almost impossible. As a brand-name agent, Golden Living pharmaceutical Co., Ltd. certainly recognized this problem, so we work together in Shenzhen, Shenzhen, China Nepstar conduct - the launching ceremony of community health education activities, in July 2005 to 2006, launched a momentum vast: ‘Kim new concept of healthy living - health into communities’ Medical and product knowledge, universal missionary activity. More than six months time, sustain more than 50 community residents in health education activities. The purpose of the activities we have identified are: * Extensive pharmaceutical companies to spread payment of living and our product knowledge of the agent. * Extensive publicity ‘Kim new concept of healthy living - health, to communities’ in the products involved in disease prevention and control knowledge. * To reach consumers on product giveaways, relying on the product itself to speak. * Research community residents of our products consumption and exposure habits. In Neptune, as well as its chain of stores where the rate of increase Distribution and sales volume. Second, the organization prepared to put in place Headquarters monitoring in place * To assist the Office to make healthy market center into the community activities the implementation details. * Corporate headquarters activities in each market center to send a product manager, monitoring the scene to ass