Pharmaceutical products health products and the deepening of the theory of packing.doc

 PAGE \* MERGEFORMAT 18 Pharmaceutical products health products and the deepening of the theory of packing Rule: No idea, no money. 1, what is the medicine, the theory of health care products packaging? ‘Do not sell steak, while selling steak Zizi sound’; ‘do not sell drugs, sell only want to’ point of view and make out in advertising and products to consumers the real appeal is its interests, that is an advantage , some Lenovo, a culture, a certain art. In today’s fierce market competition, ‘advertising is the product’ argument has some force with a faction of the rough and old. Because all of the entrepreneurs are aware of the role of advertising background, comparative advertising has led many businesses overburdened, rational entrepreneurs began advertising strategy, marketing strategy for new and deep thinking. The so-called marketing, technical schools also resulting. They think the question is: a concept than a product even more important. As Riston said: ‘In the entire United States, a concept or idea is a new currency’. We think that there is no theory of packaging the pharmaceutical and healthcare products, is a bare instinct publicity, will not or is difficult to generate money. Product Theory packaging strategy is to pharmaceutical products, health products successful marketing of new laws. He was a power of the miraculous, so that a common, the difference is not obvious homogenization of products or old products in a short time will be based on a new theoretical concepts deeply rooted among the well-known. China’s pharmaceutical and health products market, the more successful use of this law is ‘Motilium’. He ‘gastric motility’ theory of aging has been replaced by the ‘digestion’ of the concept of access to the great breakthroughs in marketing. Giant ‘Brain Gold’ to put forward the concept of DHA for health care products market, poured into the holy water of an international-oriented, with the conventional Bunao products quickly distanced thems