Pharmacies health care products how sell-.doc

 PAGE \* MERGEFORMAT 12 Pharmacies health care products how sell? An indisputable fact is: pharmacies are, while still adhere to the health care products sales territory, but the former alone good at the spectacular beauty of its past. In the food business, represented by super-distribution channels are being constantly eroded pharmacy sales share of health care products, which occupy a dominant position and speed of replacement of the complete, let us deeply feel the kind of ‘Organization, the country, Barry warrior never sad ‘The dismal. Where you have an injury? 1, institutional rigidity caused by the low competitive price barrier into a fatal Achilles heel. Since the state medical policy control over distribution channels, leading to the degree of the market in this area is far lower than the mass circulation. A high degree of market-oriented resulted in the mass circulation of an industry to subvert the reshuffle, more businesses have been eliminated in the competition, only a handful of merchants fighting the stronger - the reallocation of resources has to make up this part of a strong exclusive focus resources on businesses and the scale advantages, thus the strong stronger, competitive and full of radiation and effects of cross-cutting and high-risk areas, the existing market structure affected to different degrees of differentiation and dismembered. Health care products is precisely the field of food distribution tentacles reach of cross-circulation with the medical coverage of a special commodity, and as a pharmacy medicine circulation terminal face of competition from other terminals is not a single pharmacy, but is (said to be cut really is’ the most is mainly ‘) food distribution terminal has. The face of Carrefour, Wal-Mart and other transnational super-terminal, as well as Hualian, Lianhua and so strong chain, no matter the brand, finance, logistics, management, etc. competing links, any medical terminals are still pales. Price is reflected